Today you are going to watch ads from each of the presidential candidates and analyze them for persuasive techniques.
The persuasive techniques that you need to analyze are: Ethos, Pathos, Logos
Remember:
Ethos - Credibility
Pathos - Emotional Appeal
Logos - logical argument
Assignment: Review at least
six ads from the Presidential candidates (
three from each) and write about each of them.
For each ad write the following in a Google Doc:
1. Who is the ad for? (Which Candidate?)
2. What is the ad saying?
3. Explain the type of persuasive technique used (identify and then explain how it is used.
Go to this site to watch the ads:
Presidential Ads